You have run a content website for quite a while; it started to generate a good amount of traffic every day. So, you’re thinking whether or not to use Google AdSense program on the site to make it generate some advertising revenue for you.

Well, this article will give you the pros and cons of implementing AdSense ads on your website.

Pros
First of all, setting up an AdSense campaign on your website is easy. All you need to do is copy a javascript code in your AdSense account; then paste it into your web pages and the AdSense ads will appear on your website permanently. You can always change the colour, format and background of your AdSense ads if you find that the existing one don’t fit your web pages anymore.

Moreover, the AdSense ads that show on your website will be highly relevant to your content. If your web pages are about home loans, the AdSense ads appearing on the pages will also be related to home loans. If your pages are about insurance, you will get insurance AdSense ads on the pages. These ad relevancies will increase your click-through rate of AdSense.

AdSense made generating online income a lot easier. Traditionally, most people make money online by selling on the Internet. Unless you have good knowledge and experience in Internet marketing, or it will be very difficult for you to generate even a single sale through a website. But, AdSense isn’t that case. By placing your AdSense ads within your content, those AdSense ads will draw your visitors’ attention and part of them will go ahead and click on an AdSense ad which will earn you money. The more visitors you drive to your website, the more AdSense ads clicks you will get and the more ad revenue you will earn.

However, AdSense program isn’t perfect. There are several negative aspects of using AdSense advertising.

Cons
Clearly, the biggest drawback of AdSense program is that you can have your AdSense account closed by Google anytime if Google finds your site against the program policies. Google detects each AdSense publisher’s website very often. If Google found ‘click fraud’ occurred on your website, you AdSense account will be suspended and you will no longer able to use AdSense to make money.

Click fraud is something that hard to avoid. If it happens to you, then more than likely your AdSense account will be disabled. Google has to do this to protect their business.

In addition to that, there is only one close alternative to AdSense which is Yahoo Publisher Network (YPN). YPN is only available to US residents at the moment. So, if you aren’t a US residents and your income have been heavily relied on AdSense, it will be near impossible for you to find an alternative that can give the similar level of income given by AdSense in the event that your AdSense account closed by Google.

And finally, another drawback is that you continuously need to feed your site with better and better content. Your new content must always offer value to your visitors in order to make your AdSense ads work well for you. Writing new content on a regular basis is something that many webmasters don’t like to do because it needs a lot of time and thinking. Article writing makes you easily tire and boring.

So there are the pros and cons of implementing Google AdSense for generating revenue. Now the choice of whether or not these work for you is yours.